Using this information, they may determine potential markets, product demand, and pricing. Power marketers help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. They collect data and information using a variety of methods, such as interviews, and literature reviews. They gather data on consumer demographics, preferences, needs, and buying habits. Power marketers perform research and gather data to help a wind energy company market its available power generation to utilities or other buyers.
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